Here is an article that included Tom&Sawyer. Unfortunately the article included two other companies that are not competitors to Tom&Sawyer in that they do not produce Pet Meals, but rather make dog food (no cat food) using ingredients that are not openly disclosed and they do not comply with public health guidelines, so they make their food either in their home or an industrial kitchen not open to the public. Oh well...when you are the first, people want to compare and sometimes don't get it right.
Dog food goes upscaleBY JOANNE RICHARD, SPECIAL TO POSTMEDIA NETWORK
Oh, what lucky dogs! Bring on the pasta, salmon filet and grain-fed beef!
Our pets are fast becoming four-legged foodies and they’re basically eating gourmet meals good enough for humans to eat. But hold the salt! Natural and organic cuisine is sweeping the pet set, and startups are a dog’s best friend, feeding the fresh-prepared pet food revolution and transforming pet lifestyles across Canada.
Pet parents are investing heavily in their furry family member and overall spending is expected to hit $8.3 billion by 2018.
Nothing is too good for Fido and human food chefs at Tom&Sawyer are whipping up Italian Beef Pasta and Sous Vide Salmon Filet for dinner, and how about starting off the day with some Good Morning Sunshine - oatmeal, blueberries, ground beef and beef liver.
“Dogs and cats deserve fresh, healthy meals, just like the rest of the family,” says Peter A.P. Zakarow, of Tom&Sawyer.com, a brand new gourmet pet takeout joint and online business headquartered in Toronto.
Actually Zakarow would eat his own dog food and “it’s like eating super high quality restaurant meals, as are all of our treats, using only ingredients fit for human consumption” and nutritionally balanced for dogs.
A medley of meats, fish, vegetables and fruits from Canada are prepared in Tom&Sawyer’s awesome open commercial kitchen by trained chefs including Trish Donnelly, whoís been feeding humans for the past 20 years in top kitchens and alongside celebrity chefs.
Their Italian Beef Pasta dog meal is flying out the door and it looks and smells just like a “pasta dish we would order at a restaurant - and because of the high quality restaurant-grade food ingredients," says co-founder Kristen Matthews.
These entrepreneurs figure that pets eating the same old dish day-in day-out is barking up the wrong tree and “both boring and unhealthy,” adds Matthews.
Tom&Sawyer is also bustin’ into the trendy treats business too with Tom & Cheese Crackers, fresh Tuna Bones, and Apple Spice Muffins, which are also available in their lounge for clients and their humans get lattes.
All-natural treats have lots of dogs begging - foleysvitalitydog.com from British Columbia gives pampered pets Bison with Saskatoon Berries, Duck with Honey Sweet Papaya and Angus Beef with Fresh Blueberries. And Treatshappen.com delights discerning dogs with Sweet Potato Chips and Beef Trachea Bites. The list goes on.
Itís a dog-eat-dog world out there for entrepreneurs, and fresh pet food startups are shaking up the industry: “If you wouldn't eat it, don’s feed it to your dogs,” says Meghan Elenbaas, of Lucky Dog Cuisine, whose offerings, especially Bugsy’s Best Beef and Barley, have pups licking their chops.
“If you were to eat nothing but Lucky Dog for the rest of your life - not that we recommend that - you would probably be eating much healthier than the average Canadian. Our food is not just dog food - it’s food for dogs,” says Elenbaas.
One of the company's employees ate only Lucky Dog Cuisine for a month to raise money for canine cancer research -”I have never seen a dog, or a human, turn it down,”adds Elenbaas, who plans to expand out of Ontario soon.
Tom&Sawyer will also be taking their popular business across-the-country, and into the U.S. Right now it’s a subscription-based home delivery, where vacuum sealed in one-pound packaged pet meals are delivered every two to four weeks.
All Good Dog Food is also biting into the wholesome pet gourmet business: “Like humans, you are what you eat,” says Jonathan Cooper, top dog at allgooddogfood.com.
“Most traditional dog foods contain rotting vegetables, meat not fit for human consumption, harmful preservatives, and chemical fillers,” says Cooper, adding that his recipes have quality ingredients as well as essential vitamins and minerals essential for healthier bones, stronger muscles, and increased energy levels. Spend on quality food and save on vet bills.
The chicken meatloaf rules: “Our in-house chefs core each apple, chop each carrot, and slice every chicken breast that go into our dog food,” says Cooper.
Think twice before buying the cheap bagged stuff, stresses Elenbaas: Commercial dog food is essentially a dumping ground for the human food industry. “Condemned meats are allowed in pet food and by eating stuff often sold on supermarket shelves, dogs can ingest up to 18 lbs. of preservatives a year. It’s no surprise that their life spans have decreased by roughly 18% over the last 20 years,” says Elenbaas, whose products are shipped frozen. You simply thaw and serve.