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Welcome To Tom&Sawyer - Launch Press Release

Posted by Peter Zakarow on

INTRODUCING TOM&SAWYER, CANADA’S FIRST FRESH PREPARED PET MEALS COMPANY FOR THE FOUR-LEGGED FOODIE IN THE FAMILY

 

 OFFERING NUTRITIOUS, SMALL-BATCH, CHEF PREPARED MEALS FOR DOGS AND CATS IN THE HEART OF LESLIEVILLE

 MEALS AVAILABLE IN-STORE FOR TAKEAWAY OR SUBSCRIBE ONLINE FOR PERSONALIZED DELIVERY WITHIN TORONTO

 

TORONTO, ON (June 7, 2016) – With the opening of the flagship retail location of Tom&Sawyer, meal options for dogs and cats in Toronto just became a whole lot healthier. Located in the heart of Leslieville, Tom&Sawyer is Canada’s first fresh prepared pet meals company offering nutritionally balanced, gently cooked meals for dogs and cats using the finest restaurant quality ingredients. Every pet meal and treat is small-batch made in an impressive open concept modern kitchen by a culinary team of seasoned industry chefs using only nutritious ingredients that humans eat. Pet parents can drop by the retail location to purchase the fresh or frozen vacuum-sealed pet meals, or sign up online for the subscription-based delivery service, currently available Toronto-wide.

The concept came to life after Sawyer, the ten-pound Yorkie-poo belonging to co-founders Kristin Matthews and Peter Zakarow, refused to eat the commercially made pet food he was offered by his pet parents. Only wanting the best for Sawyer, Matthews began preparing home cooked meals for the canine, and envisioned an offering for pet owners that was more professional, transparent and quality-driven than anything else on the market. Moving beyond the home-based or hidden kitchen approach of competitive offerings, Tom&Sawyer employs a team of pet nutritionists, food scientists, veterinarian resources, chefs and laboratory testing partners to bring science, nutrition, food safety and transparency to pet meals.

“Families are taking a closer look at what is in the foods they eat at meal time and this has started to naturally extend to what their beloved dogs and cats are eating,” says co-founder Kristin Matthews.  “It can be difficult to navigate labels and marketing messages to really understand what you are buying, so we focus on transparency in everything we do at Tom&Sawyer. Our philosophy is if we won’t eat it, why should they?”

With three meal options for cats, including the tuna, sweet potato and butter filled “The Harold” and six options for dogs including the “Tummy Tamer” for those canines not feeling their best, Tom&Sawyer create all recipes employing a gold standard in science for nutritionally-balanced requirements for dogs and cats, relying first on nutrients from real food ingredients and then optimizing their nutritional needs using a supplement blend.

Chef Trish Donnelly, Tom&Sawyer’s Culinary Team Manager, brings 20 years of culinary experience and high standards with her to Tom&Sawyer’s kitchen.  “I select only top quality meats, fruits and vegetables from local suppliers and my team follows the same food safety and commercial kitchen processes that are mandatory for all human food preparation.” Chef Donnelly further adds “So many of my chef peers and friends are pet lovers, and they are excited that we are marrying animal nutrition with our culinary industry knowledge and skills to satisfy four-legged foodies like my cat Jezebel.  Her excitement at meal time is proof that she approves of my new culinary adventure”. 

In addition to the delicious pet meals, the bricks and mortar store and kitchen offers a pet friendly lounge where pet parents can enjoy a take-out hot or cold beverage or browse the selection of carefully curated pet supply items available for purchase, many of which were selected with quality Canadian-made products in mind. Combining everything into a visually stunning and fully functional “one stop shop”, Tom&Sawyer are ready to lead the pet food revolution, one meal at a time.

“Many of us have Tom the cat, and/or Sawyer the dog, who we treat as an equal member of our family.  Our vision is to elevate pet lifestyle offerings and to bring transparency to the pet industry.  We don’t make pet food…we make pet meals.  That means nutrition, highly quality ingredients, and variety for our customers from meal to meal.  Marketing is important, but not as important as the quality of the product itself” says Co-Founder Peter Zakarow. 

Tom&Sawyer’s expansion plans have them opening retail outlets across Canada and into core US markets, controlling their own delivery as the pet market evolves to meet human food handling requirements, and growing their pet meals offering. 

Tom&Sawyer is located at 1247 Queen St. E., Toronto, ON.

For more information please visit:

www.tomandsawyer.com

Twitter: @tomandsawyer

Facebook: @tomandsawyer

 

Media Contacts:

Charlotte Thompson, Red Umbrella P.R.

Charlotte@RedUmbrellaPR.com

Shelby Burnell, Red Umbrella P.R.

Shelby@RedUmbrellaPR.com

Download Tom&Sawyer's press release in PDF format here.


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